Exterior of Interior Design Studio with custom signage design options affixed to the awning

Grey bruce design studio

Defining a distinctive designer

What we did:

Brand Identity
Logo Design
Signage Design
Website Design
Ad Design
Illustration

For one interior designer, Grey Bruce Design Studio is the culmination of decades of experience. As the only resource for fine design goods in a rural Ontario community, it was important for the studio to create an identity with impact and authority.

Uncomplicated design

The stacked wordmark  with chiselled letterforms conveys a strong sense of authority and style without complicating things.

The left-justified nature of the design became a cornerstone of the identity, bleeding into ads, signage, and print media to channel a sense of repetition, increasing noticeability and recognition.

Before the Renovation
A photo of Grey Bruce Design Studio before applying the storefront design

A imposing black facade, surrounded by hundred year old brick, and a calm, well-lit and inviting interior. Amongst the heritage buildings of mainstreet Markdale, there’s nothing quite like it. We worked with GBDS to design the signage, placement and colouring of the exterior to compliment its print and media presence.

During the Renovation
An installer installing a metal sign design we created on the exterior of the building
After the Renovation
An image showing the outside of the building, complete with the logo design and signage design that we created
The invitation design we made for Grey Bruce Design Studio and its opening night
Opening Night Invitations
The business card we designed for Grey Bruce Design studio, adhering to the layout design motif we created through the logo  design
A preliminary ad design we made for Grey Bruce Design Studio, an interior design studio in Ontario
Preliminary Ad Design
A finished ad design we made for Grey Bruce Design Studio, an interior design studio in Ontario
Final Ad Design
One of the ad designs we created for Grey Bruce Design Studio, an interior design studio in OntarioAnother one of the ad designs we created for Grey Bruce Design Studio, an interior design studio in OntarioA final look at one of the ad designs we created for Grey Bruce Design Studio, an interior design studio in Ontario

Repetition, repetition

Taking root in a burgeoning rural community of seasoned homeowners, establishing an ad presence in a variety of high-end local home magazines was key to the brand’s success.

Together, we designed a simple and direct system of repetitive messaging that readers would remember one issue to the next.

Design your dream brand

Get started