A one room schoolhouse; Stonyslope Brewing Company was named after a schoolhouse that sat on the family's farm

Stonyslope brewing company

Bringing warmth to cold beer

What we did:

Brand Identity
Brand Guidelines
Logo Design
Signage Design
Menu Design
‍Social Media Design
Website Design
Iconography
Illustration
Brewery logo design for Stonyslope Brewing Company, a brewery in Calgary

Stonyslope Brewing Company is an up and coming brewery in Calgary, Alberta that focuses on small batch beer, crafted using the obscure and archaic brewing traditions of old.

The Scandinavian philosophy of Hygge (simplicity, coziness and gathering), a one room schoolhouse, and a long history of multi-generational farming were just some of the influences that inspired us as we crafted Stonyslope Brewing Company’s brand identity.

Great beer needs a great brand

We found the solution to our client’s blend of influences within the runic alphabet.

Head-on, the brand mark paints a picture of the Albertan horizon—a beautiful sunset, the Rocky Mountains, and the Elbow River—A scene depicting their heritage in the province. When tilted on its side, it draws on its Nordic influences through the use of runes to spell the 'SBC' acronym.

The simplicity of the design makes it the perfect brand for marketing the brand on wood, coasters and stickers, and has been known to delight recipients with its hidden meaning.

An image showing all the beer icon designs we made for Stonyslope Brewing Company
Brand Guidelines
The title page of the brand guidelines we made for Stonyslope Brewing Company
The Table of Contents page layout of the brand guidelines we designed for Stonyslope Brewing Company
The brand story page of the brand guidelines we designed for Stonyslope Brewing Company
The logo design page of the brand guidelines we designed for the Stonyslope Brewing Company brand
The typography page of the brand guidelines we designed for the Stonyslope Brewing Company brand
The colour palette page of the brand guidelines we designed for the Stonyslope Brewing Company brand
A page showing some of the messaging in the brand guidelines we designed for the Stonyslope Brewing Company brand
A circular badge design we created for the Stonyslope Brewing Company brand identity
A badge design we created for the Stonyslope Brewing Company brand identity, featuring one of the taglines we developed for the brand "Gone but not forgotten"
A sub-brand logo we designed for Stonyslope Brewing Company, The Urban Barley Project
Social Media Templates
Some of the Business Cards we made for the brewery

A colour palette and dynamic typography system that informs and delights.

Though derived from the natural beauty of the Canadian landscape, the diversity of the colour palette also adds a touch of vintage Scandinavian mid-century flair that has perfectly complimented the aesthetic of the brewery’s interior.

Bridging the gap between physical and digital environments, the brand’s range of fonts brings a level of artistic diversity matched only by the brewery’s ever-expanding food and drink menu.

The menu design we made for the brewery. It's loud, vibrant, and designed to show off the brewery menu items in style

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