A backstreet in Kyoto, Japan, with an illustrated pattern overtop

SATSUKI

A fresh sushi experience

Services provided:

Brand Identity
Brand Guidelines
Logo Design
Signage Design
Menu Design
‍Social Media Design
Website Design
Iconography
Illustration

Satsuki is a new boutique sushi restaurant in Calgary, located in the walkable Kensington neighbourhood.

Mixing contemporary Japanese style with an emphasis on traditional Japanese culture, Satsuki brings guests together for an omakase experience unlike any other. We worked with Satsuki to design their brand from the ground up.

A logo that lights the way

When it comes to Japanese cuisine, the best kept secrets are often found wedged between buildings in a back alley somewhere.

The design for the Satsuki logo is inspired by the traditional Japanese lamps often seen illuminating such establishments, offering a warm and cozy beacon to curious and hungry travellers or local regulars alike.

Initially, the logo was designed for the same restaurant—which had a different name—but luckily, the concept survived the change, and now sits proudly outside the restaurant, illuminated cozily in backlit fluorescent lighting along one of Calgary's most popular neighbourhoods.

Brand Guidelines
An image of a page form the Satsuki brand guidelines, showing an illustrated icon and a giant wave splashing
An image of a page form the Satsuki brand guidelines, showing  a page layout of the table of contents
An image of a page form the Satsuki brand guidelines, displaying the brand story on a stylistic, purple background
An image of a page form the Satsuki brand guidelines, showing  the colour palette we curated for the brand
An image of a page form the Satsuki brand guidelines, showing an illustrated pattern design
An image of a page form the Satsuki brand guidelines, showing some of the typography we selected for the brand
An image of a page form the Satsuki brand guidelines, showing some of the graphic elements we made for the brand

Traditionally inspired, unconventionally designed.

Satsuki's luxurious and offbeat colour palette is unusual for a Japanese restaurant, and serves to separate it from the ever-increasing quantity of Japanese restaurants in Calgary.

Coupled with hand-drawn illustrations and patterns that draw from traditional aspects of Japanese culture and a focus on calligraphic typography, the visual identity is a cohesive reflection of what makes Japan and it's cuisine so special.

A sticker or badge design with an illustration of Mt. Fuji
A sticker or badge design with an illustration of a Koiinobori
A sticker or badge design with an illustration of a sake flask and cup
A sticker design or badge design with an illustration of a Noren (flag)
An image of the beautiful menu designs we created for Satsuki. The menu design system was split across 3 different menus
A vibrant print flyer we designed for Satsuki featuring photos and illustrated patterns
An image of the business card design we created for Satsuki
Website
The home page for the Satsuki website, a sushi restaurant in Calgary
The about page for the Satsuki website, a sushi restaurant in Calgary
A segment of the home page for the Satsuki website, a sushi restaurant in Calgary
The menu page for the Satsuki website, a sushi restaurant in Calgary
An image of the Satsuki Instagram page featuring a variety of social media design options, illustrations, and icons
A black and white photo of a Koiinobori with an illustrated pattern design

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