Palm trees on a beach, a tropical paradise

George's Beach club

Life’s better on the beach

What we did:

Brand Identity
Brand Guidelines
Logo Design
Signage Design
Menu Design
‍Social Media Design
Website Design
Iconography
Illustration

A beachside eatery in the heart of landlocked Calgary, George’s Beach Club offers beach bums a tasty escape from the city’s notoriously cold weather, all year round.

A summary of something summery

Bleached in desaturated pastels, George’s Beach Club paints a picture of Venice Beach with its vibrant identity and vintage Americana feel.

We focused on the feeling of warmth a sunny day and some comfort food can bring to give the identity a summery, care-free feel.

A sleek, violet menu design for a  restaurant in Calgary
© Photo Credit of George's Beach Club
An illustrated logo design in a vintage Americana style for George's Beach Club, a restaurant in CalgaryA alternate illustrated logo design in a vintage Americana style for George's Beach Club, a restaurant in Calgary

Setting the stage

Inspired by old-school Californian signage and surfing culture, along with the midcentury illustrations of decades past, we illustrated a series of logos to capture the feeling of warmer days to take diners someplace else.

A flyer design for a Calgary restaurant, George's Beach Club. The design features bold typography and a halftone pelican
Opening Day Flyer

Making the identity come alive

From the logos to the menus, incorporating illustrated elements was key in giving the brand a handcrafted, homey feeling.

A monoline icon design of a palm tree we designed as part of a Calgary restaurant branding project
A monoline icon design of a pineapple we designed as part of a Calgary restaurant branding project
A monoline icon design of a palm tree we designed as part of a Calgary restaurant branding project
A monoline icon design of a pineapple we designed as part of a Calgary restaurant branding project
A monoline icon design of a palm tree we designed as part of a Calgary restaurant branding project
A monoline icon design of a pineapple we designed as part of a Calgary restaurant branding project
A sandwich board we designed as part of a Calgary restaurant branding project
A website design we designed as part of a Calgary restaurant branding project
Website

Branding's a beach

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